Criteo-CEO Michael Komasinski on AI Commerce, Commerce Media & ChatGPT Ads

Can AI really transform shopping without taking the joy out of
it? 


Michael Komasinski, CEO of Criteo, answers exactly this question
in the latest DMEXCO Podcast with Verena Gründel. Recorded during
the Cannes Lions Festival, the conversation explores how AI is
redefining commerce, advertising and customer experiences—and why
the future will be driven by relevance rather than
automation. 


As CEO of Criteo, Michael Komasinski leads one of the world's
leading commerce media companies. His focus is on preparing
advertisers and retailers for an AI-driven future where commerce,
search and discovery increasingly converge. 


Four Key Facts from the Conversation: 




Criteo started as a DVD recommendation engine more than 20
years.  






Around 80% of the traffic generated by paid advertising on
ChatGPT currently represents new-to-brand
customers.  






Michael expects traditional keyword-based shopping
experiences to largely disappear within the next two to three
years.  






Clean product data, not algorithms, is becoming one of the
most important competitive advantages for retailers. 




While much of the industry is fascinated by autonomous AI
agents that could shop entirely on behalf of consumers, Michael
Komasinski takes a different view. He believes people will
continue to enjoy shopping themselves. AI should support
consumers, not replace them. 


Instead of fully autonomous purchasing, he expects AI assistants
to help users discover products more efficiently, compare options
and surface highly relevant recommendations. Retailers will
increasingly offer conversational shopping assistants that
combine AI with sponsored recommendations, making product
discovery easier while creating new advertising
opportunities. 


As Michael explains: 


"People like to shop. Even for mundane products. AI should reduce
friction, not remove people from the experience." 


Do you want to see Michael Komasinsy live? Come to
DMEXCO in Cologne on September 23 and 24. Get your ticket now and
see you there! 


https://dmexco.com/tickets/