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DMEXCO Podcast by Verena Gründel

DMEXCO Podcast by Verena Gründel

Verena Gründel - DMEXCO 162 Episoden Neueste vor 2 Wochen

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...

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Ogilvy-CEO Chris Jungjohann über KI, WPP-Pläne und die Agentur der Zukunft

55 Minuten
Wie sieht die Kreativagentur der Zukunft aus, wenn KI immer mehr Aufgaben übernimmt? Darüber spricht Verena Gründel mit Chris Jungjohann, CEO der Ogilvy Group Germany. Es geht um den Umbau von WPP, Metas KI-Offensive und die Frage, welche Rolle Agenturen künftig noch spielen. Jungjohann erklärt, warum menschliche Kreativität sogar wertvoller werden könnte, wie Ogilvy KI bereits im Alltag einsetzt und weshalb Agenturen vor allem eines verkaufen müssen: messbares Wachstum für ihre Kunden.

Einige Zahlen und Fakten aus dem Podcast:

·         Seit 2023 führt Chris Jungjohann die Ogilvy Group Germany.

·         Zur Gruppe gehören fünf Agenturmarken.

·         Die AI-Adoption-Rate innerhalb der Agenturgruppe liegt laut Jungjohann bei weit über 70 Prozent der Mitarbeitenden.

·         9 von 10 US-Agenturen setzen laut einer im Podcast genannten Forrester-Erhebung generative KI ein.

·         Rund die Hälfte nutzt demnach Agentic AI zur Umsetzung von Marketingmaßnahmen.

Eine der großen Fragen des Gesprächs lautet: Was bleibt eigentlich von einer Kreativagentur übrig, wenn KI Produktion, Ausspielung und Optimierung von Werbung übernimmt?

Für Jungjohann ist klar, dass sich die Wertschöpfungskette verschiebt. Repetitive, produktionslastige und exekutive Aufgaben werden zunehmend durch KI und andere Technologien ergänzt oder übernommen. Gleichzeitig sieht er darin die Chance für Kreativagenturen, sich wieder stärker auf ihren eigentlichen Kern zu konzentrieren: mit Kreativität Businessprobleme zu lösen.

Denn je leichter Content produziert werden kann, desto mehr Content wird entstehen. Jungjohann erwartet eine regelrechte Explosion – und damit eine „Sea of Sameness“. Wenn immer mehr Inhalte nach ähnlichen KI-Logiken entstehen, könnten ungewöhnliche Ideen, Emotionen und konsequente Markenführung umso wertvoller werden.

Außerdem geht es im Podcast um folgende Themen:

·         Warum braucht die Ogilvy Group Germany weiterhin unterschiedliche Agenturmarken?

·         Wie entscheidet die Gruppe, welche Agentur bei einem Pitch antritt?

·         Welche Rolle spielt Metas KI-Offensive für die Zukunft von Kreativagenturen?

·         Wohin fließen die Effizienzgewinne, die durch KI entstehen?

·         Welche Fähigkeiten brauchen Mitarbeitende künftig in einer Kreativagentur?

·         Wann sollte eine Agentur den Daten widersprechen und trotzdem dem Bauchgefühl vertrauen?

Jetzt reinhören!

Dave Dugan from OpenAI on ChatGPT Ads and Reinventing Digital Advertising

46 Minuten
In this episode of the DMEXCO Podcast, host Verena Gründel speaks with Dave Dugan, Head of Global Ads Solutions at OpenAI, about building an advertising platform for ChatGPT and launching it across Europe.

Dave explains how ChatGPT advertising differs from traditional search and social media. Instead of scrolling or entering a few keywords, users describe their needs, constraints and intentions in detailed conversations. This context enables brands to offer relevant recommendations at moments when people are researching, comparing products or preparing to make a decision.

At the heart of OpenAI’s approach are three principles: conversational privacy, answer independence, and user choice and control. Dave discusses how organic answers remain separate from clearly labeled advertising, why conversational information is not shared with advertisers and how OpenAI measures user acceptance.

The conversation also covers campaign strategy, contextual creative, CPM and CPC models, conversion signals, catalog integrations and the role of ChatGPT in the marketing funnel. Dave reveals why B2B and SaaS have emerged as particularly successful categories and shares a case in which ChatGPT delivered a lower cost per signup than paid search and paid social.

Further information:

Everything about the ads launch in Europe 

Advertising in ChatGPT

OpenAI for business

See Dave Dugan live at DMEXCO 2026:

·       September 23, 4:10 PM to 4:30 PM

Center Stage, Hall 6

„Beyond Attention: Building the Future of Intelligent Advertising“ with Dave Dugan and Ulrich Klenke (Chief Brand Officer, Deutsche Telekom)

·       September 24, 11:20 AM to 11:40 AM

Innovation Stage, Hall 8

„Measuring the Next Era of Marketing: A Fireside Chat with OpenAI and AppsFlyer“ with Dave Dugan and Alexia Nakad (General Manager EMEA West, Apps Flyer)

No ticket yet? We got you covered: https://dmexco.com/tickets/

Omar Piras from Teads on the Traffic Apocalypse and Publisher Survival

32 Minuten
This episode is powered by Teads. 

How will publishers make money once the pure reach providers deliver less traffic? Omar Piras, Vice President Supply Northern, Central & Eastern Europe at Teads and long-time voice in the ad tech industry, answers exactly that question in conversation with DMEXCO Podcast host Verena Grundel. 

A few numbers that stand out: 

AI overviews cut referral traffic by 20-30% across Europe 

42% of page views now come from internal recirculation - more than search, direct and social combined 

Teads' unified auction model delivers an average 10% revenue lift across 25 publishers worldwide 

For decades, the publisher playbook was simple: more page views, more ad space, more revenue. That model is breaking down. As Omar explains, simply adding more advertising to compensate for lost traffic often backfires. His answer is a shift in thinking, from optimizing single pages to optimizing the entire user session. 

Teads' unified auction lets editorial recirculation compete directly against display ads, native demand and direct campaigns, all valued in real time based on what actually drives revenue. As Omar puts it: "We really believe that publishers in the open web are a very important pillar for our democracy - and we need technology to support that." 

Curious how publishers can turn the traffic apocalypse into an opportunity? Press play and find out. And if you want to keep the conversation going in person, come find Teads at DMEXCO on September 23 and 24, 2026, in Cologne: in our World of Tech, Hall 6.1 C029 

https://community.dmexco.com/event/dmexco-2026/exhibitor/RXhoaWJpdG9yXzMzODc3Mw== 

See Teads on the Masterclass stage:  

“Beyond the TV: How Heineken & Teads Mastered CTV HomeScreen to Drive Brand Lift” 

With Marc Zander, Chief Client Officer from Teads, and Juliana Magalhães Rocha, Global Media Lead at Heineken 

Wednesday, September 23, 3:45 p.m., Masterclass MC6B 

Hyundai-CMO Laura Rathai on How to Grow Brand Value by 72 Percent in 5 Years

40 Minuten
How do you turn a brand that used to stand for a good price into one people actually desire? Laura Rathai, Vice President Marketing at Hyundai Motor Europe, answers exactly that question in the new DMEXCO Podcast with Verena Gründel. 

For years, Hyundai's communication centered almost entirely on the car itself: features, price, equipment. Then the company made a conscious decision to talk more about itself as a brand: its origins, its culture, its purpose.  

In the podcast, Laura describes that shift like this: "Our brand is rooted in this belief, progress for humanity, human-centric innovation. We moved away from pure feature communication into making sure people understand what things actually mean for them."  

Alongside that shift, Hyundai built a large dedicated design team in Europe. The new Ioniq 3 was designed there from scratch. According to Laura, it's this consistency between design, purpose and marketing that has done the most to change how the brand is perceived. 

The podcast also covers the following topics: 

How does brand perception differ across markets like Norway, Italy and France? 

What role does Korean pop culture, from K-pop to K-beauty, play in how Hyundai is seen in Europe? 

How is AI-driven search changing automotive marketing, and how is Hyundai preparing to become part of AI-generated recommendations? 

Out of every 100 marketing euros, how much should go toward brand building versus performance marketing? 

Why ist Hyundai becoming the Official Automotive Partner of the UEFA Champions League 

 

Ready for a fresh perspective on automotive marketing? Grab your headphones and listen to the new DMEXCO Podcast episode with Laura Rathai and Verena Gründel! And if you want even more inspiration from the digital industry live: join us on September 23 and 24, 2026, at DMEXCO in Cologne! 

10 Things You Need to Know About DMEXCO 2026

35 Minuten
DMEXCO 2026 is almost here! In this special episode, Verena Gründel shares the ten things you need to know before heading to Cologne. From “Scaling Intelligence” and the biggest conference highlights to the new World of Commerce, side events and smart networking tips, this is your essential guide to DMEXCO. 

  

Plus, Thomas Mosch, Director Conference at DMEXCO, Dirk Freytag, President of BVDW, and Kassenzone founder Alexander Graf reveal what they’re most excited about this year. 

  

What's Covered: 

1. The motto is a deadline, not decoration Why "Scaling Intelligence" - and not "Scaling Artificial Intelligence" - is this year's theme, and what the PwC CEO survey stat (only 12% of companies grow revenue and cut costs through AI) tells us about where the industry really stands. 

2. The basics: When, where, how to get around Dates, venue, opening times, transport, and why the DMEXCO app is essential before you even land in Cologne. 

3. Eleven summits, four worlds, one roof: A guide to the four DMEXCO Worlds (Tech, Commerce, Media, Agencies) and the ten summits and stages within them. Plus the Start-Up Area and the new Innovation Stage. 

4. Why the two days aren't identical: How Day 1 (technological and structural change) and Day 2 (what it means for brands and marketing leadership) follow a deliberate script, and which topics and stages appear on which day. 

5. Conference deep dive with Thomas Mosch: The scale of this year's program, how AI runs through the sessions without a dedicated "AI Summit," and the sessions to watch. 

6. World of Commerce deep dive with Alexander Graf: Why commerce, media, and marketing are converging, what's new in the expanded Commerce Summit and Commerce Lounge, and the trends (social commerce vs. agentic commerce) shaping the conversation. Learning Journeys, highlights of the Creativity Summit, the Online Ad Summit, and an insider tip for the show. 

8. Side events worth knowing about: Pre-show dinners and parties, booth parties on Day 1, and the legendary night out at Bootshaus. 

9. Insider tips for getting the most out of DMEXCO: Practical advice on using the app early, pacing your schedule, stepping outside your usual world, arriving the night before, and leading with questions instead of pitches. 

10. A closing thought: A question to carry into Cologne: is your company actually scaling intelligence? Or just scaling expectations? 
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Über diesen Podcast

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers. We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably. We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack? The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world. New episodes every two weeks. Be curious. Think forward.
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