Growth, differentiation and competitive advantage: success strategies from Germany

Christos Golias joins Michael to unpack two decades of scaling at
TAROX AG and how German Mittelstand roots can be a superpower in
global competition. We dive into building autonomous business
units, creating five clear sales career tracks, staying
obsessively close to customers, and turning cloud & security
into growth engines.


You’ll learn:




How “company-in-a-company” business units drive speed,
ownership, and profit




The five-layer sales model (from junior support to solution
consultants)




Using an executive cockpit and monthly/weekly cadences to
stay aligned during hypergrowth




Why cloud services became a ~€50M pillar and how to staff its
backend




Differentiation in a crowded market: German-language service,
reliability, and Mittelstand focus




Germany’s real location advantages (infrastructure, safety
net) vs. bureaucracy & unfair import dynamics




What’s next: internationalization, IT security, video
security, and practical AI enablement




Guest: Christos Golias, CSO / Managing Director, TAROX AG