Smarter Channels over Smarter Spend

In this episode of Beyond Revenue, I sit down
with Stefan Bader, CEO of Cello, to explore the
future of go-to-market strategies in the age of AI.
We discuss how companies need to rethink their GTM playbook:
shifting from simply increasing budgets to choosing the right
channels and orchestrating them with data-driven precision.


Stefan shares his perspective as a founder and CEO on the role of
AI, the opportunities and risks for B2B organizations, and why
channel strategy is key to building sustainable growth.


A conversation about smart decisions, sustainable scaling, and
the GTM world of tomorrow.