Beyond Revenue – Narratives of Revenue Leaders [with Michael Jäger]

Christos Golias joins Michael to unpack two decades of scaling at TAROX AG and how German Mittelstand roots can be a superpower in global competition. We dive into building autonomous business units, creating five clear sales career tracks, staying obsessively close to customers, and turning cloud & security into growth engines. You’ll learn: How “company-in-a-company” business units drive speed, ownership, and profit The five-layer sales model (from junior support to solution consultants) Using an executive cockpit and monthly/weekly cadences to stay aligned during hypergrowth Why cloud services became a ~€50M pillar and how to staff its backend Differentiation in a crowded market: German-language service, reliability, and Mittelstand focus Germany’s real location advantages (infrastructure, safety net) vs. bureaucracy & unfair import dynamics What’s next: internationalization, IT security, video security, and practical AI enablement Guest: Christos Golias, CSO / Managing Director, TAROX AG

In this episode of Beyond Revenue, I sit down with Stefan Bader, CEO of Cello, to explore the future of go-to-market strategies in the age of AI. We discuss how companies need to rethink their GTM playbook: shifting from simply increasing budgets to choosing the right channels and orchestrating them with data-driven precision. Stefan shares his perspective as a founder and CEO on the role of AI, the opportunities and risks for B2B organizations, and why channel strategy is key to building sustainable growth. A conversation about smart decisions, sustainable scaling, and the GTM world of tomorrow.

In this episode, I am joined by Julian Weitz, Chief Revenue Officer at Makersite, to explore how the role of the CRO is evolving in complex B2B industries. Sitting at the crossroads of sales, strategy, and sustainability, Julian shares how he drives growth while aligning with the long-term value demands of industrial tech and sustainable manufacturing. Together, we unpack what it means to scale revenue in a market that is not only highly technical but also under pressure to meet sustainability goals. From balancing short-term targets with long-term partnerships, to orchestrating collaboration across functions, this conversation sheds light on the modern CRO’s playbook for building growth that lasts.

What do you do when the market feels saturated but growth expectations keep rising? In this episode, Katharina Huke shares her experience, where her team had to find creative ways to drive growth in one of the most competitive food delivery markets. From doubling down on field sales to building the strongest restaurant network, Katharina shows how persistence and personal relationships can turn “impossible” goals into reality. Tune in for insights on scaling in tough environments, the power of execution, and why growth doesn’t stop when the obvious opportunities are gone.