The Modern CRO: Orchestrating Scalable, Sustainable Growth in Industrial Tech

In this episode, I am joined by Julian Weitz, Chief
Revenue Officer at Makersite, to explore how the role of
the CRO is evolving in complex B2B industries. Sitting at the
crossroads of sales, strategy, and sustainability, Julian shares
how he drives growth while aligning with the long-term value
demands of industrial tech and sustainable manufacturing.


Together, we unpack what it means to scale revenue in a market
that is not only highly technical but also under pressure to meet
sustainability goals. From balancing short-term targets with
long-term partnerships, to orchestrating collaboration across
functions, this conversation sheds light on the modern CRO’s
playbook for building growth that lasts.