Fixing Sales forecasting: why quality beats quantity

In this episode of Beyond Revenue, Michael Jäger
sits down with Mike Groeneveld, VP Global Sales at Everstage, to
explore a challenge nearly every revenue leader faces: broken
sales forecasts.


Together they dive into:




Why activity ≠ accuracy and how quality signals make all the
difference




How to spot "ghost deals" and build trust at the C-level




The role of RevOps and data in a structured forecasting
process




Why strong forecasts are built on strong deal execution, not
just pipeline math




The evolving role of AI in forecasting and sales leadership




Whether you’re a CRO, VP Sales, or RevOps leader, this episode
offers practical advice on how to rebuild your forecasting model
from the ground up.