#69 | Wayfinding: Future Thinking – Symposium in London

How do we envision the future of wayfinding — and what does it
take to integrate sustainability, technology and artificial
intelligence into meaningful design strategies? How can
individual measures come together to form a coherent system that
benefits places, people and infrastructure?


In this episode, Christian Lunger, host of geraumt and
service designer at motasdesign, speaks with Andrew Barker,
information designer, wayfinding specialist and Chair of the Sign
Design Society. The occasion: Wayfinding: Future Thinking, a
symposium taking place on 18 September 2025 at The Building
Centre in Bloomsbury, London — co-organised by the Sign Design
Society and SEGD as part of the London Design Festival.


The symposium explores key themes shaping the future of the
wayfinding industry: smart cities, multisensory and inclusive
design, personalised navigation in the age of agentic AI, and the
role of sustainable materials and behavioural data. Presentations
by Alison Richings, Ángel Sánchez, Nadine Smith, Simon Borg, Luca
Ballarini & Marta Doria, and Peter Reynolds offer a diverse
mix of perspectives and approaches.


Why this event matters. What surprised us about the proposals.
Why the future of wayfinding must go beyond technology. And what
we would do differently next time.


A conversation for those who see wayfinding not as a background
utility, but as a strategic and experiential element of
place-making, communication and design.
Shownotes

https://signdesignsociety.co.uk/the-segd-sds-2025-symposium-ldf2025-wayfinding-future-thinking


https://londondesignfestival.com/activities/wayfinding-future-thinking


https://www.buildingcentre.co.uk


https://www.motasdesign.com