#75 | Sustainability in Wayfinding

Sustainability in signage is a subject that often feels abstract.
In conversation with Erik Sørensen Ruiz of Modulex, it becomes
far more concrete. Modulex has worked with modular systems for
many years and continues to explore how wayfinding can become
more durable and more circular.


Erik explains how deeply this mindset is embedded within the
company. For Modulex, sustainability means considering materials
across their entire life cycle: cleaning, recoating, reusing or
recycling locally – depending on what is most appropriate from an
environmental perspective.


One example is ReBond, a material produced from discarded carpets
from the hospitality sector. The textiles are shredded, processed
and pressed into new panels. An independent CO₂ analysis shows
that ReBond carries significantly lower emissions than
conventional aluminium composite sheets.


The discussion also turns to how designers and clients can make
informed, sustainable choices: through certified raw materials,
aluminium sourced from regions powered by renewable energy, local
procurement and a clear understanding of genuine recycled
content. The CO₂ footprint can act as a shared language –
provided the data is gathered in a comparable way.


Another key point: the most powerful levers often lie in design.
The size, number and placement of signs influence the
environmental impact more strongly than material selection alone.
To support this, Modulex has developed a carbon modelling service
that evaluates projects holistically and highlights early on
where emissions arise.


Towards the end, Erik reflects on the market share of sustainable
solutions. It remains small. Pricing structures and limited
awareness both play a role. Modulex therefore focuses on sharing
knowledge and making alternatives more widely accessible.


This episode illustrates how sustainability in wayfinding can
emerge – not as an addon, but as an integral part of material,
process and responsibility.
Shownotes

https://modulex.com


Modulex | How to implement a sustainable signage project


Modulex | Eco-Friendly Signage


Modulex | Billund Upcycling


Turning Waste into Worth: How Modulex Designs for a Circular
Future


Modulex | Carbon Modelling: How We Can Measure the Carbon
Footprint of Your Project


https://www.motasdesign.com