#76 | AI and the Future of Wayfinding

How do we navigate spaces in a future shaped by intelligent
systems?


In this episode, Christian Lunger speaks with Alison Richings,
Wayfinding Design Director at Endpoint. Her work brings together
human behaviour, environmental psychology and strategic
wayfinding – from largescale guidelines such as those for the NHS
to complex spatial systems.


The conversation begins with changes already visible today.
Digital tools like Google Maps influence how we move through
cities. With AI, navigation may become more personalised and
responsive. Routes become less linear, shaped by time, context
and individual needs.


Despite technological developments, the human perspective remains
central. Emotions, stress, familiarity and trust continue to
influence how we read spaces. At the same time, AI raises new
questions around data, responsibility and transparency.


Physical space also remains essential. Wayfinding is not only
about signage, but about spatial experience – architecture, light
and atmosphere.


A conversation about orientation, design and the role of
wayfinding in a future where paths are no longer predefined.
Shownotes

Book Recommendation


Arthur, Paul & Passini, Romedi (1989). Wayfinding: People,
Signs, and Architecture.


Podcast Recommendations


The Knowledge Project – https://www.youtube.com/@tkppodcast


99% Invisible – https://99percentinvisible.org/ 


Hard Fork (NYT) – https://www.nytimes.com/column/hard-fork


https://www.weareendpoint.com/


https://www.motasdesign.com


https://www.geraumt.com/