The Evolving Role of the CRO: lessons from a 4x Chief Revenue Officer

️ Beyond Revenue welcomes Frederick
Crosby, a four-time Chief Revenue Officer, to explore
the evolving role of the CRO in today’s fast-paced, AI-powered
business landscape.





Hosted by Michael Jäger, this candid
conversation dives deep into:


Wild growth stories from PayPal, Western Union, Veem, and
Trustly
Why CROs must master data, interdependencies, and operational
strategy
The real impact of AI on GTM teams and why laziness is the
biggest risk
The power of RevOps, full-funnel metrics, and aligning sales,
marketing & CS
What it really takes to be a next-generation CRO in a complex
market





Whether you’re a seasoned revenue leader or aspiring to step into
the CRO seat, this episode delivers insights, frameworks, and
battle-tested lessons you won’t want to miss.





Listen now and level up your go-to-market
leadership.