#BeReal with Kees Elands, Founder of TrendsActive

Colin spoke with Kees Elands, founder of TrendsActive, about the
social media platform BeReal. It's our first episode in English,
for which Colin chose a topic from Weekly to discuss with the trend
expert. In Kees' opinion, BeReal is a counter reaction to the other
social media platforms. What can they learn from each other? Colin
and Kees discuss whether BeReal is hype or a trend and how the
platform came to be. They also discuss authenticity and the
characteristics of Generation Z, which is looking for a more
authentic image of itself. This fact is also an important insight
for brands. This is part 1 of the special edition of BrandTrust
Talks. The next part is about imperfection.