#388 Why Hotels Need Data Scientists with Chip Conley

In this week's episode of the Internet Marketing Podcast, Andy is
joined by Chip Conley, Strategic Advisor at Airbnb to discuss why
hotels need data scientists. Chip starts off by discussing
psychology and how he found that as a CEO in charge of 3500
employees, it plays a pivotal role in business. He explains how
businesses are all human and how this can often be easily
overlooked. He then goes onto explain Maslow's Hierarchy of Needs
and how it can be translated into 3 simpler needs, survival,
success and transformation. Taking this theory, he then explains
how the Hierarchy of Needs would look for both employees and for
customers: Employees - money at the base, recognition in the middle
and meaning at the topCustomers - expectations at the base, desires
in the middle and unrecognised needs at the peakChip goes on to
explain how you can create a customer that's loyal to you by
meeting their needs, specifically those that they didn't know that
they had.Chip then discusses why hospitality companies...

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