#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

In this series of episodes, we introduce you to some of our top
experts sharing their knowledge and experience during the
brightonSEO conference. Hosted by Charley Brennand, this episode
dives head first into the fast-evolving evolving social and paid
search landscape. We cover the dominance of video content and its
place in paid search campaigns, plus the crucial importance of
testing and exploration in the ever-changing world of digital
marketing. So, grab your notepads and get ready to be inspired by
the insights and debates from our expert panel.


In this episode:


05:00 Is video content essential for successful PPC campaigns?


 


11:24 Historical persuasion principles - why they still apply in
the digital world.


 


30:17 Targeting flexibility and testing is the key to successful
paid search campaigns.


 


36:33 The importance of compelling copy and visuals in paid
advertising.


 


40:55 Using emotional storytelling - how you can create effective
content based on emotional stories.


 


43:31 Social channels' wider effects on brand building.


 


More about our panellists:


 


Charley Brennand - https://www.linkedin.com/in/charleybrennand/


Charley is working hard to remove the barriers to entry for new
talent entering the Digital Marketing industry, specifically Paid
Media. She's had a VERY squiggly career by her own admission but
believes everything in your career has a purpose.


 


Danielle Gipps –
https://www.linkedin.com/in/danielle-gipps-7aa098110/


Danielle is the Agency Marketing Manager at Revenue Growth Agency
and an avid believer in the power of Storytelling in helping
brands break through advertising noise. She has a passion for the
relationship between consumer psychology, emotional connection
and creativity in crafting powerful marketing campaigns.


 


Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/


Sarah is a Facebook Ads Specialist with clients such as Hootsuite
& AdEspresso. With 7 figures in Facebook ads spent under her
belt in 10+ years, she's run ads for companies like ClickFunnels
and Strategyzer.


 


Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/


Cathryn has an incredible track record in achieving business
growth, through both search and social advertising for the last
14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm,
Mazda and Grapetree.


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


 


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.