#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

In this series of episodes, we introduce you to some of our top
experts sharing their knowledge and experience during the
brightonSEO conference. Hosted by Claire Carlile, this panel
session takes questions from the live audience, answering their
queries on real-life website and SEO issues. Join us for a
deep-dive into technical and on-page SEO with relatable
information, tools and techniques for marketing professionals and
business owners alike.


In this episode:


07:24 Why optimizing text-heavy landing pages and using content
to build awareness is an effective long-term organic approach.


18:54 Why having language variants can be problematic for SEO,
leading to potential issues with canonicalization – what you can
do instead.


31:08 Exploring potential content cross-pollination and the
associated risks.


49:12 When it’s time to get a new website


53:02 Why proper link management is crucial for SEO success.
Spammed links rarely effective.


 


Resources mentioned:


https://www.screamingfrog.co.uk/seo-spider/


https://www.semrush.com/


https://www.searchpilot.com/


 


More about our panellists:


 


Claire Carlile – https://www.linkedin.com/in/clairecarlile


Claire is BrightLocal's Local Search Expert. Her work at Claire
Carlile Marketing, where she helps businesses of all sizes make
the most of the local search opportunity.


 


Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/


Sarah is a Facebook Ads Specialist with clients such as Hootsuite
& AdEspresso. With 7 figures in Facebook ads spent under her
belt in 10+ years, she's run ads for companies like ClickFunnels
and Strategyzer.


Sally Raymer – Linkedin.com/in/sally-r-seo


Sally is an SEO and Founder with almost a decade of experience,
spanning everything from technical SEO to localisation,
internationalization, and more.


Dave Cousin - https://www.linkedin.com/in/davecousin/


Dave has been with Oban International since 2021 as Head of
Organic. With 20 years’ of experience, he is an expert in
International SEO and has previously worked with some of the
world’s biggest, most global brands.


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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