Internet Marketing: Insider Tips and Advice for Online Marketing

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success. In this episode: 10:06 Why log file analysis is essential for the SEO process.   17:50 Google Search Console crawl stats - reporting limitations and the alternatives.   27:46 Why understanding how the web works will deliver better results as an SEO   33:48 Quick content wins – how to quickly assess and optimise content for better impact.   47:40 How to optimise file loading for faster page speed.   53:55 SEO tools – advice on how to choose and get the best value for your money.     More about our panellists:   Simon Lesser – https://www.linkedin.com/in/simonlesser/ Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.   Paulo Andraus – https://www.linkedin.com/in/pandraus Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.   David Gossage – https://www.linkedin.com/in/david-gossage-54103240/ David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.   Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/ Beth is a Northern lass that has been working purely in Technical SEO for over two years.     To find out more about us and the show visit https://internetmarketingpodcast.org   Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel. In this episode: 05:00 Is video content essential for successful PPC campaigns?   11:24 Historical persuasion principles - why they still apply in the digital world.   30:17 Targeting flexibility and testing is the key to successful paid search campaigns.   36:33 The importance of compelling copy and visuals in paid advertising.   40:55 Using emotional storytelling - how you can create effective content based on emotional stories.   43:31 Social channels' wider effects on brand building.   More about our panellists:   Charley Brennand - https://www.linkedin.com/in/charleybrennand/ Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose.   Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/ Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.   Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/ Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.   Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/ Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree.   To find out more about us and the show visit https://internetmarketingpodcast.org   Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Dan Taylor, this panel session covers everything you need to know about AI’s place in digital marketing; from its evolution and the future of content creation, to the ethical considerations we need to be aware of as the technology develops, it’s all in this episode, so tune in! In this episode: 05:51 The importance of understanding AI’s strengths and weaknesses. 15:54 Using AI for planning content creation long-term, not just for short-term efficiency. 24:20 AI processes for content and workflow automation, saving time and adding value for clients. 36:51 Learning from biases - why we can be hopeful for an ethical AI future with human innovation. 49:35 Why Google faces threat from GPT and OpenAI in the search and publishing space. 59:21 Future predictions - the importance of using the right prompts is key to all AI.     More about our panellists:   Dan Taylor - https://www.linkedin.com/in/danielrwtaylor/ Dan is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges.   Mike Curtis - https://www.linkedin.com/in/michael-curtis-0571882b/ Mike is the Head of SEO at 7DOTS, and a professional dork.   Jonjo Rowlands - https://www.linkedin.com/in/jonjo-r-32686a205/ Jonjo is Head of SEO at boxChilli. He manages a team of 14 account managers and SEO executives and looks after clients across a wide range of industries.   Irin Rahman - https://www.linkedin.com/in/irin-rahman-861b7151/ Senior leader in Data, Technology, AI, Digital Marketing & Strategy practices with extensive experience across multiple industries. She has a keen interest in data driven insight into digital marketing technologies.   To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Claire Carlile, this panel session takes questions from the live audience, answering their queries on real-life website and SEO issues. Join us for a deep-dive into technical and on-page SEO with relatable information, tools and techniques for marketing professionals and business owners alike. In this episode: 07:24 Why optimizing text-heavy landing pages and using content to build awareness is an effective long-term organic approach. 18:54 Why having language variants can be problematic for SEO, leading to potential issues with canonicalization – what you can do instead. 31:08 Exploring potential content cross-pollination and the associated risks. 49:12 When it’s time to get a new website 53:02 Why proper link management is crucial for SEO success. Spammed links rarely effective.   Resources mentioned: https://www.screamingfrog.co.uk/seo-spider/ https://www.semrush.com/ https://www.searchpilot.com/   More about our panellists:   Claire Carlile – https://www.linkedin.com/in/clairecarlile Claire is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity.   Tom Capper – https://www.linkedin.com/in/sarah-sal-454a1460/ Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. Sally Raymer – Linkedin.com/in/sally-r-seo Sally is an SEO and Founder with almost a decade of experience, spanning everything from technical SEO to localisation, internationalization, and more. Dave Cousin - https://www.linkedin.com/in/davecousin/ Dave has been with Oban International since 2021 as Head of Organic. With 20 years’ of experience, he is an expert in International SEO and has previously worked with some of the world’s biggest, most global brands.   To find out more about us and the show visit https://internetmarketingpodcast.org Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.   Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or… https://www.linkedin.com/in/kelvinnewman/ https://twitter.com/kelvinnewman   Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.