#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

In this series of episodes, we introduce you to some of our top
experts sharing their knowledge and experience during the
brightonSEO conference. Hosted by Patric Stox, our panel of
experts delve deep into the world of SEO analytics, sharing
valuable insights on the challenges and solutions surrounding
Google Analytics 4 (GA4) and the future of data-driven
decision-making. If you’re keen to learn more about using data to
get the best results from your digital marketing campaigns, this
episode is for you.


In this episode:


11:41 GA4’s improved UI and data collection framework - why it’s
better for event-based tracking.


25:00 How analytics data should influence strategy.


40:34 Why it’s important to differentiate objectives for user
personas and tie metrics to strategy. Client understanding is
key.


41:29 KPI’s evolve over time – why you need to distinguish
between channel and business metrics.


53:13 AI is improving rapidly, doubling in capability every year
– what this means for how we work in the future.


 


Resources mentioned:


https://developers.google.com/analytics/devguides/collection/ga4


https://www.heap.io/


 


More about our panellists:


 


Patrick Stox – https://www.linkedin.com/in/patrickstox/


Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs.
Patrick is an organizer for the Raleigh SEO Meetup and helped
define the role of Search Marketing Strategist for the US
Department of Labor.


 


Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/


Anna is a Senior Digital Marketing Manager with a background in
data-driven marketing in the consumer market and extensive
knowledge in leveraging a consumer data platform for optimising
marketing activities.


Gareth Beck – https://www.linkedin.com/in/garethb/


Gareth is a digital marketeer with 20yrs experience optimising
and analysing websites. He works with charities to understand the
effectiveness of their digital marketing strategies.


Natasha Burtenshaw-deVries -
https://www.linkedin.com/in/natashaburtenshawdevries/


Natasha is the Associate Director of Organic Growth at Flywheel
Digital, overseeing holistic SEO strategies for digital-first
brands across North America.


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.