Sales playbooks are dead. Long Live the GTM Playbook. - EP 89 | Classics

Sales Playbooks Are Dead – Long Live the GTM Playbook!


For decades, every exceptional sales leader has created
and honed a sales playbook—a structured, repeatable system
designed to drive revenue growth. And here’s the truth:
Sales playbooks are still effective in 2025.


But here’s the real question: Is a sales playbook enough?


Does it align all key stakeholders?
Does it cover the entire customer journey?
Does it go beyond sales to ensure sustainable, scalable
growth?





Why Sales Playbooks Alone Are Not Enough.


A modern Go-To-Market (GTM) playbook does more than guide
sales—it connects the dots across all growth-driving
teams:


Marketing – Ensuring demand generation aligns with sales
motions
Sales – Structuring an efficient, repeatable
pipeline
Customer Success – Driving expansion, retention &
long-term revenue
Product – Creating customer-driven product
iterations
Finance – Ensuring unit economics make scaling profitable





What You’ll Learn in This Episode:


Why traditional sales playbooks often miss the bigger GTM
picture
How a GTM playbook aligns marketing, sales, product &
CS for exponential growth
The hidden gaps in classic sales playbooks—and how to fix
them
Practical strategies to evolve from sales-driven to
customer-driven GTM


This episode is a must-listen for Revenue Leaders, GTM
Executives, Sales Managers, Founders, and B2B Growth
Strategists who want to scale sustainably.





Tune in now to build a GTM playbook that drives long-term
revenue success!

Song by StockTune


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