GTM Efficiency through GTM Alignment - EP 93 | Kilian von Dosky & Giuseppe Cristiano

In this episode of Funky Flywheels, we dive deep into the
critical topic of go-to-market efficiency in today's changing
business landscape. Join host Björn W. Schäfer as he speaks with
two seasoned experts from software giant SAP - Giuseppe
Cristiano and Kilian von Dosky.


Why you should listen:


The era of "growth at all costs" is over. Today's SaaS businesses
face a drastically different market environment where sustainable
growth, profitability, and efficiency are paramount. Kilian and
Giuseppe share their battle-tested frameworks for aligning your
go-to-market organization to drive real results.


What you'll discover:


The root causes of go-to-market inefficiencies that plague
most organizations

Why siloed execution creates pressure internally and
negatively impacts customer experience

The critical importance of a unified understanding of how
SaaS businesses truly generate revenue

Practical strategies for connecting the dots between
marketing, sales, customer success, and product

Why your renewal and expansion strategy might be
fundamentally flawed

The transformative power of "sense-making sessions" that
align your entire organization



AI's role in go-to-market efficiency: As the conversation
shifts to AI, our experts offer nuanced perspectives on when and
how to leverage AI in your go-to-market motion. Their contrasting
views provide valuable insights on whether AI should be applied
to strengthen fundamentals or used as a forcing function for
organizational change.


The bottom line: This episode provides a masterclass in
how to build the foundational elements of an efficient
go-to-market organization - from leadership alignment to data
models, from process design to incentive structures - all focused
on creating sustainable growth in today's challenging business
environment.


For founders, go-to-market leaders, and anyone responsible for
driving efficient growth in their organization.





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Björn's Linkedin Profile:
www.linkedin.com/in/bjoernwschaefer
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My Homepage: www.rowing8.com