Funky Flywheels Implementation Blueprint - From Theory to Daily Sales Actions - EP 98 | Gordana McNamara

Gordana McNamara embodies the ideal Funky Flywheels ambassador.
After 14 years of running her own marketing agency and 7 years of
optimising B2B tech startups, she now builds scalable sales
engines. As a self-described "HubSpot nerd," she bridges system
implementation with strategic frameworks, making Funky Flywheels
operational in real business environments.


This episode is ideal for all the Funky Flywheels readers eager
to discover practical ways to implement the strategies from the
book!





What to expect:


Gordana's "aha moment" with Funky Flywheels and why she now
uses it as her daily reference guide

Exclusive screen-sharing of her meticulously crafted Miro
boards that translate abstract concepts into actionable sales
blueprints

Her step-by-step method for selecting and implementing the
perfect sales strategy based on specific ACV ranges

The practical integration of HubSpot lifecycle stages with
Funky Flywheels methodology for seamless execution

How she strategically combines sales frameworks like MEDDIC
and SPICED to create customised approaches for different client
scenarios






My highlights:


Witnessing how the Funky Flywheels framework transforms from
theory into living, breathing strategy documents

Gordana's methodical verification of every KPI formula in the
book and how she applies them to measure real-world sales
performance

Her disciplined approach to staying strategically focused
while avoiding the common trap of getting "lost in the details"






About the guest: Gordana McNamara exemplifies the ideal Funky
Flywheels practitioner. After 14 years of managing her own
marketing agency and 7 years of optimising B2B tech startups, she
now applies the framework's principles to build scalable sales
engines for companies like Norea Intelligence. As a
self-proclaimed "HubSpot nerd," she effectively combines system
implementation with strategic frameworks, making Funky Flywheels
operational in real business environments.





Who should listen to this episode:


Funky Flywheels readers seeking concrete examples of how to
implement the book's strategies

Sales and marketing leaders who need a systematic approach to
building effective go-to-market motions

Operations professionals looking to translate sales theory
into documented, repeatable processes

Go-to-market teams struggling to align sales methodologies
with their customer acquisition funnel






The success formula? 


Transform theoretical concepts into daily sales actions by
creating visual strategy maps, aligning them with your CRM
system, selecting appropriate frameworks based on your specific
ACV, and continuously measuring results through the right KPIs.





Song by StockTune


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My Homepage: www.rowing8.com