Behind the Mic ️ | 100 Episodes, 100K Downloads - Meet me, Björn - EP 100 | Hosted by Rico Wyder

In this special 100th episode, host Björn sits on the other
side of the microphone as guest Rico Wyder
interviews him about his journey as a podcaster, author, and
entrepreneur.


What to expect:


The story behind how Björn started the podcast two years ago
and his reflections on reaching 100 episodes

A deep dive into Björn's personality through his
self-described three key traits: playful spirit, structured
approach, and sporting passion

His unexpected path into sales, from selling ads for a school
magazine to working at a mobile phone store without owning a
mobile phone

Candid insights about his experience writing his book "Funky
Flywheels" and why he wanted to create a resource he wished he'd
had when starting his companies

How Björn manages his work-life balance and the importance of
intentional breaks from social media and business






Highlights:


Björn's unique colour-coded wardrobe system that reflects his
structured yet playful personality

His practical approach to finding the right amount of
structure when working with early-stage startups

The story of how he narrowly avoided burnout in December
despite having his most successful year professionally

How trail running has become his secret weapon for mental
recovery and relaxation






About the guest/host: 


Björn is a go-to-market specialist, author of "Funky Flywheels,"
and the regular host of this podcast. With a background in
founding three companies and supporting over 150 startups, he
specialises in helping early-stage companies (€1-10M ARR)
establish effective sales processes and structures. Turning 45
this year, he balances his professional pursuits with family
life, regular trail running, and his weekly challenge of climbing
Uetliberg, Zurich's local mountain, at least once a week.





Who should listen to this episode:


Regular listeners curious to learn more about the voice
behind the microphone

Founders interested in Björn's personal journey and the
philosophy behind his structured approach

Anyone struggling with work-life balance and looking for
practical insights on recharging

Go-to-market professionals who want to understand the person
behind the frameworks






The success formula? 


Find the balance between playfulness and structure, establish
consistent routines while remaining flexible, prioritise physical
and mental health, and always stay curious about new challenges,
like Björn's upcoming exploration of Gen AI applications in Q2.


Song by StockTune


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Björn's Linkedin Profile:
www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels
GER: https://amzn.to/3Sgi8qk ENG:
https://amzn.to/4g2Ly49

My Homepage: www.rowing8.com