How Weflow Built a Multi-Million Pipeline Machine with Just 2 People - EP 105 | Janis Zech

In this episode, I speak with Janis Zech –
serial entrepreneur and founder of Weflow – about how they built
a successful founder-led GTM pipeline machine with just two
people on their marketing team.


What you'll learn:


How Janis pivoted from a product-led growth strategy to a
sales-led approach after discovering their AEs loved the product
but couldn't pay for it

The journey of building a comprehensive inbound engine with
just two people that now generates nearly all of Weflow's
pipeline

Why SEO wasn't working for them despite generating 25,000+
monthly clicks

Their strategic content focus on RevOps leaders, including
launching the RevOpsLab podcast that's become one of the largest
RevOps content resources

The multi-layered LinkedIn strategy that generates millions
of views and thousands of leads from their target audience






Highlights:


The sophisticated nurturing system that starts with LinkedIn
connections, moves to DM content sharing, and tracks behavior on
their resource hub

The power of high-quality, ungated content that establishes
expertise before asking for anything in return

How they've built a complete "awareness to conversion"
flywheel using personal relationships at scale






About the guest:


Janis Zech is a serial entrepreneur on his third company. His
previous venture scaled to around $235 million in gross revenue
with 250-350 employees. Now, as the founder of Weflow, he's
building a revenue AI platform that automates Salesforce data
capture and orchestrates workflows to manage deals, pipeline, and
forecasts. With ACVs ranging from $5K to $100K, Weflow has
developed a sophisticated go-to-market approach that combines
community building, content marketing, and relationship
development.


Song by StockTune



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