PayPal with Andrea Trabucco-Campos

Rebranding any global brand is a challenge, but especially in
fintech where trust is non-negotiable. How do you approach
rebranding a financial giant like PayPal? Andrea Trabucco-Campos,
Partner at Pentagram, reveals how trust wasn’t just a goal for
the brand’s audiences, but was a guiding principle within the
design process itself.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, produced by Brianna
Belcher, and artwork by Stephanie Kim and Michael Martino.