Utah Mammoth with Ben Barnes

How many projects require three brands to be developed within a
year? For Utah’s newest professional sports team, they needed
visuals for the announcement of getting a hockey team, the
temporary Utah Hockey Club, and finally the Utah Mammoth. Ben
Barnes, Senior Brand Director at the Utah Jazz and Utah Mammoth,
shares how he and his team navigated this mammoth of a branding
project.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, produced by Brianna Belcher, and artwork by
Stephanie Kim and Michael Martino.