Jaguar with Laura Ries and James Morris

One of the most sensational rebrands of 2024 was Jaguar, the
British luxury car brand that seemed to leave their legacy on the
side of the road. While the uproar of negative reactions felt
unanimous, a few brave souls dared to call it genius. In this
episode we hear from brand positioning expert and author Laura
Ries as well as technology journalist Dr. James Morris to get
their opinion on the Jaguar rebrand.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @aachangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, produced by Brianna Belcher, and artwork by
Stephanie Kim and Michael Martino.