Manischewitz with Lisa Smith

Manischewitz is a beloved staple in any Jewish pantry. However,
both the brand and the Kosher food market were on the decline.
Can a rebrand not only lift them both back up, but rekindle joy
and connection too? Lisa Smith, former Executive Creative
Director at JKR, speaks to how she and her team did more than
create snazzy new packaging, and instead offered a seat at the
table.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.


Created by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and
scored by ATAM Audio, brief-in by Dee Boyle, produced by Brianna
Belcher, and artwork by Stephanie Kim and Michael Martino.


“Sergio's Magic Dustbin" Kevin MacLeod (incompetech.com)


Licensed under Creative Commons: By Attribution 4.0 License


http://creativecommons.org/licenses/by/4.0/