275: How to go from $0 to $100K in your online course business

In this episode, Tina Tower guides listeners on how to scale from
their first dollar to their first hundred thousand dollars in the
world of online course businesses. This is part two of a
three-part series on making money online. The focus is on
creating a sustainable and scalable business model.


Key Points:


Milestones and Expectations:




Understanding the journey from $0 to $100,000 is vital.




Emphasizing the challenge and necessity of getting past the
$100k mark to reach sustainable growth.




Game Plan for $100k:




Create a scalable offer and price it for growth.




Decide between high price, low volume versus low price, high
volume, based on what fits your business model.




Consider upselling to increase revenue per customer.




Building an Evergreen Funnel:




Importance of having a consistent revenue stream rather than
solely depending on live launches.




Components of a successful funnel include a lead magnet and
an evergreen sales process.




Marketing Strategies:




Leveraging organic growth before considering paid ads.




Consistency in content and engagement is crucial.




When considering ads, start small and focus on ROI.




Customer Experience Focus:




Deliver excellent transformation and use word-of-mouth
referrals.




Consider implementing an affiliate program to encourage
referrals.




Avoiding Common Mistakes:




Track key metrics and know your numbers to drive growth.




Avoid waiting for perfection before launching.




Don't rely solely on launches; focus on consistent audience
growth.




If you're interested in scaling your business and learning more,
consider joining "Her Empire Builder." The program provides
step-by-step strategies, templates, and guidance to accelerate
your journey to $100k and beyond.


Reaching $100k is challenging but achievable with the right
strategies and consistency. Once surpassed, the journey to a
million is much more streamlined. Stay tuned for part three,
which focuses on scaling to $1 million in online courses.


Resources:


Join the Waitlist here: https://www.herempirebuilder.com/join


Part 1: From Zero to Your First $1 – Getting Started in the
Online Course Industry 


Pricing Your Services episode 


Where to find Tina Tower:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder