292: Launch Is Too Late to Start Marketing — Here's What You Need in Pre-Launch

In this episode, Tina Tower dives deep into the crucial
pre-launch phase, explaining why waiting until launch to start
marketing is a recipe for lackluster results. Instead, the magic
happens in the six to eight weeks leading up to launch, when
you’re building awareness, desire, and readiness in your
audience. Tina walks listeners through the essential elements of
an effective pre-launch campaign and actionable steps you can
take to set your next launch up for massive success.
Key Topics Covered: 



Pre-Launch Matters: Launching to a
“cold” audience almost never works—most successful launches
are to people who have been warmed up over weeks.




Messaging Is Everything: You need a
crystal clear transformation promise, and your audience
should know who your offer is for, what it is, and why it
matters—well before the launch begins.




Content Builds Desire: Use educational
content, storytelling, testimonials, and case studies to
create both trust and anticipation.




List Building Is Essential: The size
and quality of your email list directly impact your launch—a
robust pre-launch period focuses on effective lead magnets,
waitlists, and free trainings.




Use Multiple Channels: Promote with
live video, reels, LinkedIn events, podcasts, and
collaborations to reach new audiences.




Boost Engagement: Start genuine
conversations with your audience through polls, DMs, and
interactive content to raise excitement before the launch.




Nurture and Sequence: Set up thorough
nurture email sequences for all audience touchpoints to
deliver value and build trust.




Share Your Why: Open up about the
reasons behind your offers—people respond to relatable,
authentic stories.




Build Anticipation Strategically: Map
out an 8-week content plan leading up to launch, steadily
increasing your visibility and hype.




Avoid Common Mistakes: Don’t wait until
launch week to promote, and don’t “over tease” your
audience—always pair excitement with substance.




Launching your online course is exciting, but as Tina Tower
shared, real success comes from what you do before launch week.
By warming up your audience, building your list, and crafting
clear messaging, you turn launch week into a celebration, not a
surprise. Start early, nurture genuine interest, and you’ll see
more excitement and conversions when you finally open the doors.


 


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder