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29.07.2025
33 Minuten
In this empowering episode, Tina Tower takes listeners through
the 10 universal problems that every entrepreneur faces—no matter
where they are on their journey. More importantly, she offers
clearly actionable steps for overcoming each obstacle, helping
you to anticipate and navigate the challenges that are simply
part of the entrepreneurial “game.”
Tina breaks down everything from the struggle to clarify your
vision and inconsistent sales, to overcoming fears around
visibility and burnout from trying to do it all yourself. You’ll
finish this episode with a renewed mindset, practical strategies,
and encouragement to treat business as a series of solvable
challenges—and maybe even learn to enjoy the process!
Key Topics Covered:
No Clear Vision
Many entrepreneurs are flying by the seat of their pants. Tina
shares how crucial it is to define your version of success and
reverse-engineer the path to get there.
Poor Time Management
Being busy ≠ being productive. Use ruthless prioritization and
weekly planning to stay focused on high-impact tasks—those that
bring joy, enhance customer experience, or make you money.
Inconsistent Sales
Avoid “feast or famine” cycles by building predictable sales
systems. Balance launches with evergreen marketing efforts and
build your email list continuously.
Weak Financial Controls
Know your numbers! Regularly monitor revenue, expenses, and the
sources of your income. Use targets and cash flow forecasting to
avoid surprises.
Fear of Visibility
Fear often stands between you and growth. Start small with
visibility—like Instagram stories—and build your courage through
practice, focusing on who you serve rather than yourself.
Undercharging for Services
Price based on the value and transformation you provide—not your
time or number of lessons. Align your pricing with your
confidence and competitor analysis.
Hiring Challenges
Don’t hire too early or too late. Systemize and outsource tasks
thoughtfully, and aim to hire people who can take full ownership
of their responsibilities.
Shiny Object Syndrome
Stay focused! Resist the urge to constantly pivot. Rinse and
repeat your core offers at least three times before considering a
major change.
Not Enough Thinking Time
Schedule regular “CEO” thinking time to evaluate what’s really
moving the needle and to course-correct as needed.
Trying to Do it All Alone
Building a support system—both in your business and at home—is
essential for sustainability. Delegate, automate, and eliminate
wherever possible.
Business will always present new challenges, but every obstacle
is 100% solvable when you approach problems as opportunities to
level up. Accept these challenges as part of the entrepreneur’s
journey, and remember: enjoy the process!
Resources & Mentions:
Monday.com (for dashboards & finance tracking)
Tim Ferriss, The 4-Hour Workweek (on automating,
delegating, eliminating)
Pareto Principle (80/20 rule)
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Mehr
22.07.2025
22 Minuten
In this episode, Tina Tower dives into the three biggest reasons
people struggle with sales—especially female course creators—and
shares practical, relatable strategies to boost your confidence
and conversion rates. If you want to sell more with authenticity
and ease, this episode is a must-listen.
Key Topics Covered:
1. Selling Like Someone You’re Not
Many women try to adopt a "salesy" persona that doesn’t feel
true to them, leading to awkward transitions and flat sales
messaging.
Tina talks about cultural differences in how women from
Australia, the UK, and New Zealand approach self-promotion
compared to those in the US and Canada.
Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake)
by writing your sales copy and content as if you’re talking
to your best friend. Inject your real self—stories, voice,
and confidence—into every sales message.
Practice makes perfect! Sales gets easier and more authentic
with repetition and self-acceptance.
2. Fear of Asking for the Sale
A major sales killer is shying away from the actual ask due
to fear of being pushy or fear of rejection.
Tina shares why women often hesitate to send enough sales
emails or deliver a confident call to action at the end of
webinars.
Tip: Reframe sales as an act of service. You’re not begging
or pressuring—your offer is the bridge to transformation that
your audience actually wants.
Detach from the outcome: Do your best, prepare thoroughly,
then let go of results.
3. Selling Features, Not Feelings
Buyers aren’t interested in a long list of features—they want
results. They’re looking for the transformation your offer
brings.
Use storytelling and specific, relatable examples that speak
to what your customer really wants: the feeling of
accomplishment and the change your program can make.
Tip: Always start with the end in mind. Clearly communicate
the before-and-after, use your audience’s language, and keep
your pitch simple and direct.
Address objections openly so prospects believe the
transformation is possible for them.
Sales isn’t sleazy—it’s an act of leadership and service. When
you own your value and communicate it authentically, you’ll not
only sell more, but you’ll enjoy the process too.
Resources & Mentions:
Zoe Foster Blake https://www.instagram.com/zotheysay
Idea to Launch https://www.herempirebuilder.com/start
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Mehr
15.07.2025
22 Minuten
In this episode, Tina Tower dives deep into the crucial
pre-launch phase, explaining why waiting until launch to start
marketing is a recipe for lackluster results. Instead, the magic
happens in the six to eight weeks leading up to launch, when
you’re building awareness, desire, and readiness in your
audience. Tina walks listeners through the essential elements of
an effective pre-launch campaign and actionable steps you can
take to set your next launch up for massive success.
Key Topics Covered:
Pre-Launch Matters: Launching to a
“cold” audience almost never works—most successful launches
are to people who have been warmed up over weeks.
Messaging Is Everything: You need a
crystal clear transformation promise, and your audience
should know who your offer is for, what it is, and why it
matters—well before the launch begins.
Content Builds Desire: Use educational
content, storytelling, testimonials, and case studies to
create both trust and anticipation.
List Building Is Essential: The size
and quality of your email list directly impact your launch—a
robust pre-launch period focuses on effective lead magnets,
waitlists, and free trainings.
Use Multiple Channels: Promote with
live video, reels, LinkedIn events, podcasts, and
collaborations to reach new audiences.
Boost Engagement: Start genuine
conversations with your audience through polls, DMs, and
interactive content to raise excitement before the launch.
Nurture and Sequence: Set up thorough
nurture email sequences for all audience touchpoints to
deliver value and build trust.
Share Your Why: Open up about the
reasons behind your offers—people respond to relatable,
authentic stories.
Build Anticipation Strategically: Map
out an 8-week content plan leading up to launch, steadily
increasing your visibility and hype.
Avoid Common Mistakes: Don’t wait until
launch week to promote, and don’t “over tease” your
audience—always pair excitement with substance.
Launching your online course is exciting, but as Tina Tower
shared, real success comes from what you do before launch week.
By warming up your audience, building your list, and crafting
clear messaging, you turn launch week into a celebration, not a
surprise. Start early, nurture genuine interest, and you’ll see
more excitement and conversions when you finally open the doors.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Mehr
08.07.2025
26 Minuten
In this heartfelt and personal episode, Tina Tower reflects on
the journey of building her business while raising her children,
now that they're nearing adulthood. She dives deep into the
challenges, joys, and deliberate choices that came with balancing
family life and entrepreneurship over the years.
Key Topics Covered:
Business & Babies: Tina shares how
her kids have never known her without a business, and she
often gets asked how she managed both. She emphasizes her
gratitude for entrepreneurship, which gave her flexibility
that a traditional job couldn’t.
Seasons of Parenting & Work: Tina
didn’t work at the same intensity when her children were
small as she does now. For the first five years, she was the
primary parent, even strapping her baby into a sling at work
and adjusting her business as their needs evolved.
Shifting Roles: At one point, Tina’s
husband became the primary parent so she could focus on
business growth. She discusses the real feelings—joy,
gratitude, and sometimes resentment—that came with these
changing roles.
Time Together: She highlights the
precious family time her business enabled, such as daily
breakfasts and dinners, extensive travel, and close
relationships built through shared experiences.
Flexibility in Crisis: The episode
touches on a family medical emergency, during which Tina was
able to step back from work completely thanks to the business
she’d built.
Advice for Parents: For those in the
thick of raising young children, Tina stresses that you can
achieve remarkable things without sacrificing those fleeting
years. Be present for the moments that matter, and understand
it’s all about seasons and priorities.
Not Doing It All: Tina openly shares
her household philosophy—she “has it all, but doesn’t do it
all.” Her family splits home and parenting responsibilities
realistically, emphasizing teamwork and the importance of
letting go of traditional gender roles.
Making Kids Part of the Team: Tina
encourages including children in business life, helping them
understand the “why” behind your work, and celebrating
special experiences and memories together.
Letting Go: As her children become more
independent, Tina reflects on the bittersweet process of
letting go, fostering independence, and being proud as they
chart their own paths.
Tina’s journey shows that building a business while raising a
family is not about balance, but about seasons, teamwork, and
intentional choices. She invites parents to embrace the
flexibility entrepreneurship can offer, without guilt or pressure
to do it all. Most of all, she reminds us that it’s possible to
grow something meaningful—both at home and in business—when we
lead with love, purpose, and presence.
Resources mentioned:
Book & Card Deck: Fair Play – For
equitable household division of labor.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Mehr
01.07.2025
46 Minuten
In this inspiring episode, Tina Tower sits down with the magnetic
and passionate Amber McCue—entrepreneur, strategist, and founder
of AmberMcCue.com. From becoming a single mom at 18 to scaling
multiple multimillion-dollar companies across continents, Amber’s
story is a masterclass in designing a business (and life) built
around true freedom and flexibility.
Key Topics Covered:
Designing a Business for Freedom and
Flexibility
Amber McCue strategically built her businesses to allow for
location independence, anticipating her husband's career might
take them internationally. This intention shaped everything from
systems to delegating tasks.
Building Multimillion Dollar Companies from
Scratch
Amber shared her journey from single motherhood at 18 to
owning several companies and running them from anywhere in the
world. Her experience demonstrates it’s possible to build
scalable, successful companies while prioritizing family and
personal time.
Embracing the Modern CEO Mindset
Amber introduced her “Modern CEO Method”—a framework for
running businesses that don’t require the founder to be "always
on," making them more sustainable. The shift from solopreneur to
CEO is not just about business growth but about cultivating
freedom for yourself.
Efficient Time Management: The Power of
Boundaries
Amber works 20–24 hours a week, rarely more, thanks to clear
boundaries and prioritization. She emphasized the discipline to
stick to time constraints, only focusing on tasks that drive
results and align with personal and business goals.
Delegation and Letting Go
Identifying tasks to delegate or automate—often starting with
administrative work—was crucial for Amber. She encouraged other
entrepreneurs to calculate what only they can do versus what can
be handed off, freeing up time and reducing business bottlenecks.
Personal Development and Mindset Shifts
The entrepreneurial journey is deeply personal; Amber
highlighted the importance of dealing with guilt around working
less, managing other people’s judgments, and having the
confidence to do things differently from corporate norms.
Failing Forward and Scenario Planning
Both Amber and Tina discussed the inevitability of failure in
business. Amber recommends using visualization and scenario
planning to make failure less daunting, so you’re emotionally and
strategically prepared for setbacks.
The Ripple Effect of Empowered Women
Empowering women to own successful businesses has a powerful
ripple effect, benefiting families and communities. Both Amber
and Tina are passionate about supporting women to step into
confident CEO roles and create generational change.
Practical Tips for Growth
Start delegating small, with tasks that support
revenue-generating activities. As the business grows,
incrementally add support, and always make sure your investments
in help match your capacity.
Community, Planning, and Events
Amber runs the annual “Plan A Thon” event to help
entrepreneurs plan and celebrate their businesses. She
highlighted the value of community and planning as pillars of
ongoing business success.
Amber McCue’s story (and strategies) is a masterclass in
intentional business design, prioritizing both growth and
freedom. Building a business that fits your life—not the other
way around—isn’t just possible, it’s essential.
Where to find Tina:
Her Empire Builder: https://www.herempirebuilder.com/
Instagram: https://www.instagram.com/tina_tower/
YouTube: https://www.youtube.com/@herempirebuilder
Where to find Amber McCue:
Amber McCue: https://ambermccue.com/
Amber McCue's All Ideas Workbook: ambermccue.com/alltheideas
Follow Amber on Instagram: @ambermccue
Mehr
Über diesen Podcast
Join business strategist Tina Tower as she explore's how to build
your empire by packaging your expertise into online courses,
speaking, content, podcasting and credibility. Tina will be sharing
practical tips and insights that helped her to build her company to
a 7 figure a year business as well as interviewing the worlds best
course creators! Tina has over 18 years of experience in starting,
building and selling companies, she's a speaker, teacher, mama and
traveller. She's unapologetic about living an intentionally big
life and if you want to, this show is designed to show you many
different options to help you gain clarity over YOUR version of
awesome. Find out more at tinatower.com
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