290: Freedom Focused Success with Amber McCue

In this inspiring episode, Tina Tower sits down with the magnetic
and passionate Amber McCue—entrepreneur, strategist, and founder
of AmberMcCue.com. From becoming a single mom at 18 to scaling
multiple multimillion-dollar companies across continents, Amber’s
story is a masterclass in designing a business (and life) built
around true freedom and flexibility.


Key Topics Covered: 
Designing a Business for Freedom and
Flexibility

Amber McCue strategically built her businesses to allow for
location independence, anticipating her husband's career might
take them internationally. This intention shaped everything from
systems to delegating tasks.

Building Multimillion Dollar Companies from
Scratch

Amber shared her journey from single motherhood at 18 to
owning several companies and running them from anywhere in the
world. Her experience demonstrates it’s possible to build
scalable, successful companies while prioritizing family and
personal time.

Embracing the Modern CEO Mindset

Amber introduced her “Modern CEO Method”—a framework for
running businesses that don’t require the founder to be "always
on," making them more sustainable. The shift from solopreneur to
CEO is not just about business growth but about cultivating
freedom for yourself.

Efficient Time Management: The Power of
Boundaries

Amber works 20–24 hours a week, rarely more, thanks to clear
boundaries and prioritization. She emphasized the discipline to
stick to time constraints, only focusing on tasks that drive
results and align with personal and business goals.

Delegation and Letting Go

Identifying tasks to delegate or automate—often starting with
administrative work—was crucial for Amber. She encouraged other
entrepreneurs to calculate what only they can do versus what can
be handed off, freeing up time and reducing business bottlenecks.

Personal Development and Mindset Shifts

The entrepreneurial journey is deeply personal; Amber
highlighted the importance of dealing with guilt around working
less, managing other people’s judgments, and having the
confidence to do things differently from corporate norms.

Failing Forward and Scenario Planning

Both Amber and Tina discussed the inevitability of failure in
business. Amber recommends using visualization and scenario
planning to make failure less daunting, so you’re emotionally and
strategically prepared for setbacks.

The Ripple Effect of Empowered Women

Empowering women to own successful businesses has a powerful
ripple effect, benefiting families and communities. Both Amber
and Tina are passionate about supporting women to step into
confident CEO roles and create generational change.

Practical Tips for Growth

Start delegating small, with tasks that support
revenue-generating activities. As the business grows,
incrementally add support, and always make sure your investments
in help match your capacity.

Community, Planning, and Events

Amber runs the annual “Plan A Thon” event to help
entrepreneurs plan and celebrate their businesses. She
highlighted the value of community and planning as pillars of
ongoing business success.




Amber McCue’s story (and strategies) is a masterclass in
intentional business design, prioritizing both growth and
freedom. Building a business that fits your life—not the other
way around—isn’t just possible, it’s essential.


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder


 


Where to find Amber McCue: 


Amber McCue: https://ambermccue.com/


Amber McCue's All Ideas Workbook: ambermccue.com/alltheideas


Follow Amber on Instagram: @ambermccue