293: 3 Reasons People Suck at Sales — and How to Fix It

In this episode, Tina Tower dives into the three biggest reasons
people struggle with sales—especially female course creators—and
shares practical, relatable strategies to boost your confidence
and conversion rates. If you want to sell more with authenticity
and ease, this episode is a must-listen.
Key Topics Covered:

1. Selling Like Someone You’re Not




Many women try to adopt a "salesy" persona that doesn’t feel
true to them, leading to awkward transitions and flat sales
messaging.




Tina talks about cultural differences in how women from
Australia, the UK, and New Zealand approach self-promotion
compared to those in the US and Canada.




Tip: Embrace "Bestie Marketing" (coined by Zoe Foster Blake)
by writing your sales copy and content as if you’re talking
to your best friend. Inject your real self—stories, voice,
and confidence—into every sales message.




Practice makes perfect! Sales gets easier and more authentic
with repetition and self-acceptance.




2. Fear of Asking for the Sale




A major sales killer is shying away from the actual ask due
to fear of being pushy or fear of rejection.




Tina shares why women often hesitate to send enough sales
emails or deliver a confident call to action at the end of
webinars.




Tip: Reframe sales as an act of service. You’re not begging
or pressuring—your offer is the bridge to transformation that
your audience actually wants.




Detach from the outcome: Do your best, prepare thoroughly,
then let go of results.




3. Selling Features, Not Feelings




Buyers aren’t interested in a long list of features—they want
results. They’re looking for the transformation your offer
brings.




Use storytelling and specific, relatable examples that speak
to what your customer really wants: the feeling of
accomplishment and the change your program can make.




Tip: Always start with the end in mind. Clearly communicate
the before-and-after, use your audience’s language, and keep
your pitch simple and direct.




Address objections openly so prospects believe the
transformation is possible for them.




Sales isn’t sleazy—it’s an act of leadership and service. When
you own your value and communicate it authentically, you’ll not
only sell more, but you’ll enjoy the process too.


 


Resources & Mentions:




Zoe Foster Blake https://www.instagram.com/zotheysay




Idea to Launch https://www.herempirebuilder.com/start




 


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder