280: Google Ads Made Simple with Aaron Young

In this episode, Tina Tower welcomes Aaron Young to the Her
Empire Builder Show to demystify Google Ads for course creators.
Aaron, an expert in digital marketing and founder of the Define
Digital Academy, shares his insights on making Google Ads simple
and effective. He explains the importance of having a good Google
Ads campaign, a converting landing page, and a strong offer. This
episode is filled with valuable strategies and clarifies common
misconceptions about Google Ads.


Key Topics Discussed:
Introduction to Google Ads for Course
Creators:
Aaron Young explains how Google Ads can become a powerful tool for
course creators, distinguishing it from other ad platforms like
Meta ads. Strategies for Google Ads:
Understanding the importance of warming up your audience and going
beyond the immediate sale is crucial for course creators to succeed
with Google Ads. Tracking and Metrics:
Aaron emphasizes the importance of patience and tracking the right
metrics over a period of at least three months to evaluate the
effectiveness of your Google Ads campaigns. Budgeting and
Planning:
Learn realistic expectations for monthly ad spend and how to
reverse engineer your budget based on desired outcomes.
YouTube and Google Ads Integration:
Aaron discusses the growing opportunity with YouTube ads and how
course creators can leverage this platform for cheaper yet
impactful advertising. The Transition from Agency to
Educator:
Aaron shares his journey from running a digital agency to teaching
business owners directly, empowering course creators to manage
their own Google Ads effectively. Monetization and
Community Engagement:
Engaging with platforms like Kajabi and adapting strategies for
community engagement is covered, providing insights into Aaron's
own course offerings.

This episode is perfect for those who are completely new to
Google Ads or looking to enhance their existing strategies. It
offers clarity, calm, and actionable strategies, with a strong
emphasis on long-term planning and realistic expectations.


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder


Where to find Aaron Young: 


Define Digital Academy: https://www.definedigitalacademy.com/


YouTube: https://www.youtube.com/@AaronYoungGoogleAds


Get ALL of Aaron's Google Ads Campaign Set-up
guides: https://www.definedigitalacademy.com/campaign-set-up-guides