282: Growing your business with Evergreen Funnels with Kate McKibbin

On today’s episode, Tina Tower sits down with Kate McKibbin, the
“super-nerd” behind HelloFunnels.co, to bust myths and clear
the air about evergreen sales funnels for course
creators. If you’ve ever felt icky or confused about funnels, or
wondered if you can grow your business the “sleaze-free” way,
this episode is for you! Learn how to design sales systems that
feel good, align with your values, actually work, and can help
you make more money—without burning out.
Key Topics Discussed:  Navigating Funnels Without
the Sleaze:
Kate shares her journey from blogging to funnels, how she fell in
love with automation, and why you don’t have to use sales tactics
that feel out of alignment. Value-Aligned
Automation:
Learn how to create sales funnels that respect your values and your
audience. The episode dives into how to avoid “bro marketing” and
build trust with your audience. What’s Working Now With
Evergreen Funnels:
Kate reveals the importance of testing, knowing your numbers, and
why classic strategies like tripwires are making a comeback,
especially as ads and acquisition costs shift. Simple vs.
Complicated Funnels:
Advice for resisting the temptation to overcomplicate. Kate
recommends starting with the simplest version possible that matches
your business goal, then layering on more later. Overcoming
Tech Resistance:
For anyone who feels overwhelmed by tech, Kate offers advice for
overcoming mindset blocks, starting small, and building skills (or
hiring help) without letting tech fears hold you back.
Numbers to Know:

Lead Magnet Opt-in Rate Benchmark: Aim for 35%+

Sales Conversion Rate Benchmark: 2% of opt-ins

Know your “return on ad spend” (ROAS) and how long it
typically takes for buyers to convert

What’s Hot in 2025:
Tripwires, low-ticket front-end offers, and cultivating a customer
list (not just a subscriber list) are powerful tools for increasing
trust and long-term sales. Scaling
Strategies:
The path to a million-dollar funnel is iterative! Learn how to
scale responsibly, monitor your numbers, and stay patient as
conversion cycles play out.

This episode is a must-listen for anyone wanting to build
ethical, effective funnels that honor both your values and your
audience. From simplifying your tech stack to mastering evergreen
strategies, Kate offers a refreshing, practical take on scaling
with integrity in 2025.


Where to find Kate McKibbin: 


Hello Funnels: https://hellofunnels.co/


Instagram: https://www.instagram.com/hellofunnels


2025 7-Figure Funnel Playbook here


 


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder


Resources mentioned: 



Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...

ActiveCampaign https://www.activecampaign.com/

Stripe https://stripe.com/au

ThriveCart https://thrivecart.com/

Shopify https://www.shopify.com/