283: Creating a magical mastermind experience

In this episode, Tina Tower dives deep into the world of
masterminds—what makes them magical, how they differ from
memberships, and how to create an unforgettable mastermind
experience within your course creator business.
Key Topics Covered



Membership vs. Mastermind:




Memberships are scalable,
group-focused, and often larger in size with less
personal touch.




Masterminds are smaller, more
curated, higher touch—and while less scalable, they
foster deep connections and high transformation.






Tina’s Offer Suite and Ascension Model:




Starts with a low-cost, high-volume evergreen offer
signature offer back-end membership high-level
mastermind




This tiered system has helped many hit the million-dollar
mark in their businesses.






Real-life Evolution:




Her Empire Builder started as a mastermind, evolved into
a scalable membership model as numbers grew.




Original small group became the Empress Circle
Mastermind for higher touch and intimacy.






Curriculum and Facilitation:




The Empress Circle is more information-heavy,
with teaching and small group accountability.




The Impact Mastermind is peer-to-peer focused
and supports 7-figure+ business owners with connection
and facilitation rather than explicit teaching.






Designing Your Mastermind:




Get crystal clear on your ideal (“hell yes!”) mastermind
client.




Curate members through an application process for group
harmony and energy.




Decide on the purpose: connection, strategy, or support.






Transformational Experiences:




Psychological safety is a must—what’s shared in the
mastermind stays in the mastermind.




Live retreats and in-person events are crucial for
creating lasting bonds, especially in the age of AI.




Personal touches like favorite snacks, drinks, and
personalized gifts (hello, monogrammed pajamas!) make
members feel truly seen.






Structure & Flow:




Strike a balance between structured learning and downtime
at live events.




Prioritize generous break times and early finish for
dinners to accommodate different lifestyles.






Keeping Connection Alive:




Use platforms like Slack, WhatsApp, or Voxer (Tina’s
favorite!) for ongoing relationship building.




Encourage collaborations, celebrate wins, and recognize
growth privately.






Onboarding and Engagement:




Thoughtful onboarding with surveys, welcome gifts, and
public shout-outs help new members feel valued from day
one.






Tina’s insights serve as a practical guide for course creators
considering adding masterminds to their offer suite and emphasize
that, with the right structure and intention, masterminds can
provide transformational experiences that go beyond business
strategy, nurturing long-term relationships and personal growth.


If you have a successful course or membership, adding a
mastermind might just be the next logical step in your business
ascension model—and as Tina says, when you pay attention to all
the details, that’s where the real magic happens.


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder


Resources mentioned:



Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...

Kajabi
Communities: https://kajabi.com/features/communities

WhatsApp: https://www.whatsapp.com/

Voxer: https://www.voxer.com/