284: Lessons from my fav coach Barrett Brooks

Tina Tower sits down with her favorite coach, Barrett Brooks, for
a deeply personal and transformative conversation about business,
personal growth, and the journey of self-discovery. Tina shares
how working with Barrett brought unparalleled clarity,
contentment, and alignment to her life and business, while
Barrett opens up about his transition from the COO of ConvertKit
to becoming a world-class coach.


Key Topics Covered: 



The Power of Coaching:
Tina describes the enormous value she's received from working
with coaches throughout her 20+ year career, and how having
Barrett as her coach was particularly life-changing.


Why Barrett Left Tech Leadership:
Barrett shares the story behind his decision to leave
ConvertKit, citing burnout, misaligned values, and the
importance of honoring what truly works for him.


Reinventing Yourself:
Barrett discusses the “progressive surrender” to his authentic
self and letting go of other people’s expectations. He
emphasizes the courage required to walk away from prestigious
roles to pursue work that is deeply aligned with one’s true
nature.


Internal Work and Self-Awareness:
Both Tina and Barrett talk about how internal family systems,
therapy, and somatic practices helped them process old beliefs,
trauma, and self-imposed pressure, unlocking new levels of
happiness and productivity.


Burnout and Boundaries:
Barrett shares how he intentionally structures his coaching
business to avoid burnout, setting clear boundaries and
focusing on a select number of clients to maintain excellence
and energy.


Entrepreneurial Mindset:
Insights into why entrepreneurs often feel compelled to do
more, the importance of embracing ease, and how to find
fulfillment beyond relentless hustling.


Masculine & Feminine Energies in
Business:
Discussion around societal expectations of men and women,
provider roles in relationships, and the importance of
balancing masculine and feminine energies for healthy
organizations and partnerships.


Coach vs. Mentor vs. Therapist:
Barrett explains the distinct roles of a coach, mentor, and
therapist, and how they can complement each other in an
entrepreneur’s personal and professional growth.


Navigating a Changing World:
Barrett talks about setting boundaries with news and
technology, his approach to AI, and the importance of focusing
on what one can control and contribute, even in times of
uncertainty.


Defining Success:
Both discuss redefining success as loving and being loved,
showing up authentically, and embracing the impact of deep
personal connection over superficial metrics.



This episode is a masterclass in personal and professional
transformation. Whether you’re an entrepreneur craving clarity,
or a leader seeking deeper purpose and healthier boundaries,
you’ll find actionable wisdom and heartfelt encouragement in Tina
and Barrett’s conversation.


 


Where to find Tina:


Her Empire Builder: https://www.herempirebuilder.com/


Instagram: https://www.instagram.com/tina_tower/


YouTube: https://www.youtube.com/@herempirebuilder


Where to find Barrett Brooks: 


Website: https://barrettbrooks.com/


The Good Work Show Podcast: https://www.goodworkshow.com/


Subscribe to Little Leadership Lessons
Newsletter:https://barrettbrooks.com/


LinkedIn: https://www.linkedin.com/in/barrettabrooks/


Resources mentioned:


To Bless the Space Between Us by John O’Donohue (book)

Presence-Based Coaching (Barrett's advanced coach training)

Opal app (for digital boundaries)

Peter Levine's work on Somatic Experiencing