#211 ️ Turning a Sh*tstorm into Success: Mastering Customer Feedback

Nobody likes bad reviews—or a full-on sh*tstorm. But what if I
told you these moments of crisis are also your biggest
opportunities?


In this episode, we dive deep into strategies for turning
customer feedback (even the brutal kind) into growth and stronger
relationships. From handling online criticism to embracing
complaints as a way to innovate, I’m sharing actionable tips and
real-world examples to help your brand weather the storm and
thrive.





Read more in my blog post:


How to Deal with Customer Feedback and Turn It Into Opportunities





Whether you’re in hospitality, wine, or any other industry, this
is your toolkit for resilience and transformation.





How do you handle feedback? Let me know in the comments!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Intro Tip for Chat GPT


(00:02:32) Why Feedback is important


Blog article https://pinotpixel.medium.com





(00:06:18) Five Strategies how to deal with criticism


Coke New/Classic fail


https://www.youtube.com/watch?v=GYeHT6wbi9Y


https://www.reuters.com/article/marketsnews/idINN3035960320090130/?rpc=33


(00:10:03) Pepsi changing the recipe for their Cola


https://www.foodnavigator-usa.com/Article/2015/04/24/PepsiCo-replaces-aspartame-with-sucralose-in-Diet-Pepsi-in-US


(00:11:31 ) BrewDog marketing moves


https://drinksretailingnews.co.uk/brewdog-finds-itself-banned-as-a-motherfu-over-offensive-ad/


(00:14:42) Starbucks Deal with holiday cups


https://about.starbucks.com/stories/2016/starbucks-invites-customers-to-create-red-cup-art/


https://www.eater.com/2015/11/10/9705570/starbucks-holiday-red-cups-controversy-history


(00:17:01) Domino’s brand crisis turned around


https://blog.unincorporated.com/dominos-brand-crisis





(00:20:47) How to handle a shitstorm


(00:21:40) Oatly’s infrequently asked questions


https://oatly.com/en-us/things-we-do/brainwashing/ifaqs


(00:23:22) Cheers with 0.0 by Heineken


https://www.youtube.com/watch?v=ftB76c1Dk9M


(00:25:39) Bitburger advertising with pregnant women


https://www.20min.ch/story/bitburger-shitstorm-wegen-werbung-alkoholfreies-bier-bit-schwangere-frau-548600648361


(00:27:13) Beyond Meat winning Celebs for campaign


https://www.beyondmeat.com/en-US/press/putting-their-money-where-their-mouth-is-growing-list-of-all-star-athletes-invest-in-beyond-meat


(00:28:22) Impossible Meat from plants


https://www.youtube.com/watch?v=uUqOkLdwcGc


(00:30:16) Seedlip reacts to Flavoured water


https://www.seedlipdrinks.com/en-gb/journal/the-seedlip-soundboard/





(00:32:25) Powerful case studies


(00:32:38) Dealing with hate comments by rebels0.0


https://www.instagram.com/p/DBjNnjqqw9l/?hl=de&img_index=1


(00:35:24) Marketing with a prostitute


https://bottleraiders.com/other-spirit/zero-alcohol/free-spirits-company-sex-worker-campaign/