Top 5 Reasons Businesses Fail

As stated by Forbes magazine recently, 80% of businesses fail
within the first year and a half because of these five reasons!
The reasons why shocked me!


Reason #1: Not really in touch with customers through deep
dialogue.
Reason #2: No real differentiation in the market (lack of value
propositions)
Reason #3: Failure to communicate value propositions in clear,
concise and compelling fashion
Reason #4: Leadership breakdown at the top (yes- founder
dysfunction)
Reason#5: Inability to nail a profitable business model with
proven revenue streams.


Can you identify one of these five reasons that are wavering in
your business?


I certainly can pin point exactly what's happening at Fit Life
Champions that causes membership to rise and fall! And this is
hard to admit but I'm going to be completely transparent with
you, if I may?


The top reason that membership wavered in 2017 was because of
Reason #4: Leadership.


2017 kicked me in the teeth personally. Two breakups and three
health scares with my daughter put me in a dark place. But you
know what? I didn't quit.


Instead, I went back to the basics. I began talking to my members
about what was going on, asked for their support, and created a
new purpose and passion within my business. And that came to
fruition in a new mission statement, "Fit Life Champions
specializes in online personal training for busy adults that want
to improve mental health, decrease stress, and boost energy."


Does that quick story of our unique selling proposition (usp)
clearly check reasons off the list above?


#1: I began to speak and connect with our members and ask what
their needs were
#2: I began to set Fit Life Champions apart in the Denver area by
working with trauma survirors
#3: I began taping YouTube videos that clearly state the how,
what, and most importantly the why we work with mental health
paired with fitness and nutrition.
#4: I took a long, hard look at myself to determine if the
responsibility fell on my shoulder and dove deep into the
Ennegram assessment which you can learn more about yourself at
9types.com (it's free)
#5: This reason has always been in place and that's the area of
expertise I bring to the table SO THAT when the first four
reasons breakdown, the business model and its systems will keep
running in case you (as the business owner) need to step away to
deal with personal matters.


Thankfully, I had the systems in place with a team that I trust
to support in the time of need. If your worst case scenario
happened today... would your business continue to run without you
present every day?!


A few years ago, I would have also said nope, no way. Which is
why I've written out ALL of my systems in an easy to access
online course to teach you how to scale your business in-person,
online, and eventually open your own gym!


We are halfway through our fall mentorship program and I am
wanting to give a shout out to those that are crushing their
goals right now, only 4 weeks into the program.


Because of the outstanding efforts of our community growing
together, we are inviting you to jump all-in and join us to
finish out the program strong! We are offering a one time only
special to gain lifetime access to the mentorship program so that
you can study at your own pace.


What do you need the most help with today in your business?
 I'd love to help guide you to earn more money in less time
today.  This program includes everything you need to set
yourself up for ultimate success because you will be completely
finished implementing these systems for big things in 2019!


To find out your Enneagram personality type, take the test at
9types.com and send your results to Dave at
believeberealbebold@gmail.com for more information!