Introducing A Change of Brand

A Change of Brand, produced by Matchstic, is a podcast about the
world’s most loved consumer companies and their rebrand glory,
drama, or disaster. In this series we will go deeper than color
palettes and typography, talking with brand leaders and agency
creatives to retell the story behind the change. Getting into the
nitty-gritty, we learn about their leading-edge work, creative
process, and approach to change management. Regardless of fame or
fail, our mission is to tell these stories to educate and inspire
others facing a change of brand.

In Season 1, we will have first-hand accounts from major brands
who have undergone headline-grabbing revamps over the past few
years, including stories from Mailchimp, AirBNB, Dunkin’,
Dropbox, GoDaddy, Warner Brothers and more. Be sure to subscribe
and listen wherever you get podcasts.

Hosted by Blake Howard, @blakehoward (Instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen