Mailchimp with Mark DiCristina

Mailchimp’s 2018 rebrand, led by Collins, made headlines for
brave and bold choices. In this debut episode, we interview
Mailchimp’s VP of Brand Mark DiCristina to get the inside scoop
on this change of brand. We cover everything from how a new look
shifted the tech darling’s perception as an email-only platform,
to other design concepts Mailchimp considered along the
way.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic, matchstic.com /
@matchstic (Instagram)
Hosted by Blake Howard, @blakehoward (instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen