GoDaddy with Chris Rushing

In the wild, wild west of the internet in the late 90’s and early
00’s, domain registration and hosting company GoDaddy made a name
for itself as a plucky maverick. The company’s racy ads and
irreverent humor might be memorable to some, but what happens
when a brand matures beyond frat humor? In January 2020, GoDaddy
launched a rebrand to shed it’s cheeky image and refine itself in
order to reach a new focused audience. We chat with Chris
Rushing, GoDaddy’s Brand Creative Director, who was heavily
involved in the change of brand in partnership with agencies
Lippincott and Koto.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic, matchstic.com /
@matchstic (Instagram)
Hosted by Blake Howard, @blakehoward (Instagram) 
Co-hosted by Sarah Gail Hughes 
Edited by Matt Owen