Burger King with Lisa Smith

Burger King woke everyone out of a food coma when it revealed a
delightfully retro rebrand in January 2021. But did the fast food
giant make a whopping branding mistake that may not be so
obvious? For more on this change of brand, we got the secret
sauce from Lisa Smith, Executive Creative Director at Jones
Knowles Richie, the creative firm behind BK's rebrand that was
two years in the making.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstic),
hosted by Blake Howard, (@blakehoward), co-hosted by Sarah Gail
Hughes, and edited by Matt Owen