Mastercard with Michael Bierut

Mastercard with Michael Bierut

50 Minuten

Beschreibung

vor 4 Jahren

In 2014, Mastercard took a swipe at evolving its iconic red and
yellow circles to eventually dropping its name altogether. We dig
into the behind-the-scenes creative process, with Michael Bierut
of Pentagram, who led the charge to see the work eventually get
approved.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstic),
hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark,
fact-checked by Jill Jeffries, co-written by Pamela Henman and
edited by Matt Owen .

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