Pearl Milling Opinion

In 2021, after more than a decade, Pepsi Co and Quaker Oats
announced their leading pancake brand, Aunt Jemima, would become
Pearl Milling. In this episode we hear from sociologist and
professor, Dr. James Bowie,  and naming expert, Mark Speece,
to get their opinion on the rebrand and the larger forces at play
for renaming a brand based on a racist stereotype.

Dr. Bowie's research and writing: www.emblemetric.com

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstic),
hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark,
fact-checked by Jill Jefferies, co-written by Pamela Henman, art
work by Rachel Jackson, and edited by Matt Owen