Kia with Michael Keller

How can a brand go from bargain to beauty? In this episode,
Michael Keller of Blackspace, gives us a look under the hood of
the recent KIA rebrand and how his work redefined what it means
to be an automobile manufacturer of the future.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstic),
hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark,
edited by Matt Owen , fact-checked by Jill Jefferies, co-written
by Pamela Henman, and artwork by Maliq Faulks.