Tripadvisor with Matt Van Leeuwen

Just like traveling, the creative process can be an adventure
where not every journey is the same. Tripadvisor's 2020 refresh
is no exception, and Matt van Leeuwen of Mother Design serves as
our tour guide for this Change of Brand that veered off the
beaten path. Matt led the work, which had plenty of twists and
turns but ultimately resulted in a delightful update to
TripAdvisor's dated, 20-year-old brand.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstic),
hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark,
edited by Matt Owen , fact-checked by Jill Jefferies, co-written
by Pamela Henman, and artwork by Maliq Faulks and Rachel
Jackson.