Sweetgreen with Tom Wilder and Sanuk Kim

In the final episode of Season 2, we learn how Sweetgreen, a
brand raising the bar on fast to-go and good to eat food, found a
way to keep it real with a reimagined brand identity. COLLINS
Creative Director - now turned Sweetgreen Executive Creative
Director, Tom Wilder - and COLLINS Senior Designer, Sanuk Kim,
give us the recipe for what led to one of the best new identities
to debut in 2021.


To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Matt Owen , fact-checked by Jill Jeffries, co-written by Pamela
Henman, and artwork by Rachel Jackson.