Bonus: Best and Worst Brand Launches with Armin Vit

The launch tactics of a rebrand can make or break the success of
the change. In this bonus episode, host Blake Howard and Brand
New’s Armin Vit have a casual nerding-out as they each share
their best and worst rebrand launch examples. 


Brands covered in this episode: 


London 2012 Olympics by Wolf Ollins  

Block 2022 done in-house  

MailChimp 2017 by Collins

Kia 2021 by Blackspace  

Iceland Football Team 2020 by Brandenberg

AirBNB 2014 by DesignStudio 

Staples 2019  

Comcast 2012  

City of Florence 2022 by Tatum Design

Toyoko 2020 Olympics  

Gap 2010 by Laird and Partners 

Best Buy 2018 done inhouse  




For more on Armin Vit visit: https://www.underconsideration.com/
or https://www.underconsideration.com/brandnew/

To see the changes of brand for yourself, visit
achangeofbrand.com or follow us on Instagram
@achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), edited by Gabe Kitzman , and
artwork by Rachel Jackson.