Uber with Amanda Munilla

From a logo emulating its sleek black cars to an abstract
representation of “bits and atoms,” Uber’s brand identity has
taken a few detours over the years. We catch up with Amanda
Munilla, strategy lead at Wolff Olins, to get the inside track on
how the global branding agency created the latest and most
enduring rebrand for the rideshare company.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela
Henman, and artwork by Rachel Jackson.