Maker's Mark with Jared Britton

Although its identity wasn’t on the rocks, iconic bourbon brand
Maker’s Mark needed to better connect with the Millennial crowd.
We spoke with Creative Director Jared Britton at branding firm
Turner Duckworth, who worked directly with the distillery
founder’s grandson to refresh a brand that’s been untouched since
1958.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela
Henman, and artwork by Rachel Jackson.