CVS Health with Howard Belk

With business booming and its national footprint expanding like
wildfire, CVS seemingly had it all. But the pharmacy giant wanted
to make a more meaningful impact on the future of health, from
removing all tobacco products from its shelves to solidifying its
name (switching from CVS Caremark to CVS Health). In this
episode, Siegel+Gale CEO Howard Belk explains how his agency
helped CVS unify four service brands under one foundational
identity, without losing its heart for health and people.

To see the change of brand for yourself, visit achangeofbrand.com
or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstic), hosted by
Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by
Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela
Henman, and artwork by Rachel Jackson.